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23 août 2011 2 23 /08 /août /2011 13:36

Paru dans REGARDS - FÉVRIER 2008.

 

Accepté auprès des trente pays de l’OCDE, Israël y a mérité sa place grâce à une restructuration financière qui a résulté en une économie croissante, une monnaie forte, une inflation quasi inexistante, le chômage à 7%, … Les technologies développées dans nombre de domaines ont positionné un pays leader incontournable.


israelungrand.JPG

 

Dans le cadre du 60e anniversaire d’Israël,
nous poursuivons la publication d’articles
portant sur la modernité du jeune Etat.
Ce mois-ci, nous avons invité Charlotte
Gutman-Fischgrund, spécialiste du secteur
high-tech, à dresser un bilan du dynamisme de
l’industrie israélienne des nouvelles technologies.

 

 

 

 

Malgré tous les rebondissements politiques au Moyen Orient, l’économie a repris le dessus après des années menaçantes. Même dans les moments les plus difficiles, « business as usual » était d’application et jamais aucune société n’aura fait percevoir une angoisse quelconque.

Stanley Fischer, le gouverneur de la Banque Nationale en Israël félicite les Israéliens pour leur performance en 2006, résultat inédit qui a permis l’acceptation à l’OCDE où Israël était déjà observateur dans divers domaines. De plus, la signature de l’accord bilatéral avec l’UE en a fait un partenaire commercial européen impliqué désormais au-delà du 7èmeprogramme cadre en R&D dans lequel Israël a investi $1 milliard.


L’eau et les nouvelles énergies

Les Israéliens ingénieurs et ingénieux recherchent aussi des solutions pour le mieux vivre de l’humanité.

L’année 2007 a confirmé la position d’Israël comme la Silicon Valley des technologies de l’eau. La conférence WATEC 2007 a attiré plus de 2.000 visiteurs et 100 délégations commerciales du monde entier. Près de 550 sociétés y ont exposé leur technologie dans des domaines divers tels que : les systèmes d’irrigation avancés, la désalinisation, la purification des eaux usées, la gestion de l’eau et le contrôle du flux, la qualité et le traitement de l’eau, etc. Israël recycle 75% des eaux usées, ce qui correspond au plus haut pourcentage à ce jour.

« En 1994, la paix sur l’eau est signée avec l’aide des négociateurs des Nations Unies et des USA. La Jordanie donne l’eau en hiver et Israël donne l’eau en été. Par cette coopération mutuelle, ces deux pays ont cimenté la paix entre eux. Sur le plan politique, ce traité a rapproché des ennemis du passé. » a affirmé Booky Oren, Président de WATEC 2007.

Shimon Peres, lors de la session de clôture de la conférence WATEC 2007 à Tel Aviv, a précisé « que les technologies de l’eau et du soleil vont changer le Moyen Orient en une région verte et propre, et qu’il n’y aura pas de place pour l’égoïsme de monopole ». L’exportation de l’industrie de l’eau devrait augmenter en 2007 de 28%, une croissance sans précédent.


Les raisons du succès du hi-tech israélien

Depuis 2005, les sociétés israéliennes ont pris la 2èmeposition sur le Nasdaq après les Etats-Unis. Quatre raisons peuvent expliquer ce succès : d’abord l’investissement dans le privé de près de 5% du chiffre d’affaires en recherche et développement ; ensuite l’existence du « Chief Scientist Officer » au sein du Ministère de l’Industrie et du Commerce responsable de juger plus de 2.000 business plans par an dont la moitié est soutenue financièrement. Enfin, la plupart des sociétés de technologie israélienne ont pour but de vendre leurs produits au niveau international dès le départ. Last but not least, la plupart des technologies développées avec succès dans le civil trouvent leur origine dans le militaire.

 

Voici quelques exemples impressionnants :

Télécoms : ECI fondée en 1961, emploie 3.000 personnes, pour des profits nets de $43 millions en 2006. ECI fut choisie par Beijing Poweret Beijing Subway pour actualiser leur réseau de communication en vue des Jeux Olympiques 2008.

Communication : Telrad a été primée par Nortel comme le fournisseur le plus innovant en 2007, Tadiran Communications existe depuis plus de 40 ans et est leader mondial dans la communication militaire.

Internet : Plus de 200 sociétés sont actives dans les applications et l’infrastructure.

 

Microprocesseurs : Intel, leader mondial a choisi Israël en 1974 pour implanter son premier centre R&D en dehors des Etats-Unis. C’est en Israël que furent développés plusieurs microprocesseurs dont le « PentiumMMX » en 1995.

 

Logiciel : Amdocs créée en 1982 est devenu leader mondial dans divers domaines de la téléphonie, 16.000 employés, CA $2.84 milliards en 2007. Son concurrent direct, également israélien d’origine, est Comverse, récompensé par le magazine américain ‘Internet Telephony’ en 2007.

 

Imprimerie : Bordeaux Digital PrintInk, pionnier des encres digitales et écologiques.

 

Arts graphiques : EFI, leader mondial dans les technologies de l’imprimerie, fut créée par Efi Arazi, le fondateur de Scitex en 1989.

 

Aéronautique : Israel Aircraft Industries, un des leaders en technologies aérospatiales, a développé le drône, l’avion sans pilote.

 

Biotechnologie :Nombreuses sont les nouvelles sociétés qui doivent passer par les tests cliniques pour être approuvés. Pluristem a réussi à produire des cellules qui vont révolutionner la greffe de moelle osseuse.

 

Médical : Israël est réputé pour la production d’équipements aidant au diagnostic. Given Imaging est reconnu pour sa caméra en forme de cachet à avaler et qui photographie l’intestin de l’intérieur.

 

Pharmaceutique : TEVA, leader mondial de médicaments génériques, compte 26.000 employés pour un CA $8.4 milliards en 2006. Le titre a gagné 4.000% depuis 1982.

 

Agriculture : Netafim est leader mondial dans les systèmes d’irrigation goutte à goutte.

 

Eau : Mekorot, société d’Etat fut fondée en 1937 et produit 1.4 milliard m³ d’eau par an, assurant 80% des besoins en eau potable du pays.

Mekorot construit actuellement la plus grande usine de désalinisation qui produira 100 million m³ par an.

 

Energies alternatives : Solel a remporté le plus gros contrat au monde dans le domaine de l’énergie solaire, $4 milliards pour alimenter 400.000 maisons en Californie.

 

Investissez en Israël

Les fonds d’investissements et les investisseurs privés observent l’ingéniosité israélienne. Les investissements étrangers s’élevaient à $14.2 milliards en 2006 (IVC Research Center).

Israël est passé de la 23èmeà la 15èmeplace dans l’index de compétitivité globale 2006-2007 qui place le pays en première position dans le cadre de la disponibilité de scientifiques et d’ingénieurs, quatrième au niveau de la qualité des institutions de recherche scientifique et d’engagement technologique.

« Par le fait d’être dépourvusde richesses naturelles, nous devons trouver d’autres chemins, je crois que dans les 20 années à venir, nous produirons de l’eau, et trouverons des énergies alternatives. Oublions le conflit et améliorons nos conditions de vie. Israël, petit en taille et grâce aux nombreux scientifiques, pourrait être reconnu comme un laboratoire aux yeux du monde! Nous n’avons pas de passé de coopération avec nos voisins mais un futur économique plus important que le militaire. »a conclu le Président Shimon Peres.m

Amen.

 

Charlotte Gutman-Fischgrund

Depuis 1984 promeut des sociétés israéliennes hi-tech en Europe

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18 août 2011 4 18 /08 /août /2011 08:50

Published by IVC J - DECEMBER 2007

 

The meshing of business and politics is a reality, but that is not necessarily a bad thing for Israel. In fact, it can serve Israel well. Charlotte Gutman, managing director of the pan-European public relations firm CGP Europe, provides her perspective.

 

In her speech at the Prime Minister’s  Conference for Export and International  Cooperation, Israel’s Foreign Minister Tzipi  Livni, who had just returned from China,  said: "Tiny, little Israel received an award for a  dairy company helping big China in agriculture.  Israel is there to help not only itself. Borders are  less and less important. However, it is a fact that  the global threat and economy are connected.  Israel will be able to position itself on the political  level thanks to its successful economy." 

 

It has been a difficult and lengthy road to  finally reach this approach by the Israeli  government. I remember a time, not so long ago,  when Israeli officials believed that there was a  clear distinction between thee Ministry of Industry  & Trade and the Ministry of Foreign Affairs. 

 

In the summer of 2006, when war broke out in  the northern part of Israel, I tried to interest Israeli  business leaders in a lobbying group at the  European Parliament. The idea was to get  successful businesses in Israel to support the  efforts of the "European Friends of Israel," a group  of parliamentarians from the EP and national  governments. Of the 600 global Israeli companies  contacted, only 10 companies understood that the  success of this group would have a direct influence  on business issues. I am sorry to say that Israeli  companies missed an excellent opportunity.

 

 We have seen economic embargos try to harm  countries, and we of course know about the  blacklist, which prevents Israel from being an  official business partner for some countries.  During the years of the intifada, we also saw many  tough propaganda campaigns, such as those in  supermarkets in Europe, which tried to damage  Israel’s economy, and the negative political reactions  that resulted in the cancellation of business  meetings. Israeli business people had to justify  themselves in some European countries where  anti-Israeli activities were, and still are, farreaching.  Today, looking at the amazing achievements  of the Israeli economy, it is hard to look back  and remember those times as being a permanent  threat to the country and its people. 

 

I have witnessed some major moves forward in  recent years. Planes and hotels are fully booked  with tourists, and the word "Israel" is not as taboo  as it used to be in the European market. However,  Israeli business people still have to defend the  moral values and dignity of Israeli society while  representing their companies abroad. Besides the  government, companies and individuals have to  combat the distorted image of Israel and Israelis.  The job of communications – to reduce the gap  between the reality of Israel and its image abroad –  is not over, and probably never will be. 

 

In the meantime, Israel is confirming its  position as a key player in the worldwide economy  by signing major strategic agreements with the EU.  Israel was welcomed at the Organization for  Economic Cooperation and Development (OECD),  next to 30 other countries. Thanks to its economic  achievements, Israel is now on board as a full  member of this prestigious organization. As an  observer in several committees, Israel has already  made important contributions in fields such as  taxes, science and technology. OECD Secretary-  General Angel Gurria summed it up when he said  succinctly: "The benefits of this accession process  are manifold. It is a triple-win partnership: Israel  wins, the OECD wins and the world economy will  win too."

 

EU-Israel business dialogue

 

The "EU-Israel Business Dialogue" was officially  launched at the Prime Minister’s Conference  in Tel Aviv on November 1, 2007. The conference  comprised 20 European and Israeli business  leaders in the presence of Günther Verheugen, VP  EU Commissioner for Enterprise and Industry, and  Eliyahu Yishai, Minister of Industry, Trade and  Labor. 

 

"This dialogue shall encourage European  companies to do more business with Israel and to  invest more in Israel. There is a huge economic  potential that is not yet fully exploited," said  Verheugen. The chairman of the European side is  Dr. Mathias Doepfner, CEO of the German media  group Axel Springer. The Israeli side is to be  chaired by Internet entrepreneur and investor  Yossi Vardi. 

 

In the first year of operations, the EU-Israel  Business Dialogue will focus on banking and  finance, energy and clean technologies, life  sciences, retail and manufacturing, telecommunications,  media and Internet, tourism and transportation. 

 

Israel is the first neighboring EU country to join  the Competitiveness and Innovation Program  (CIP), under which the European Commission  promotes innovation, entrepreneurship and  growth of small and medium-sized enterprises.  According to Verheugen, "Competitiveness and  innovation are joint challenges for Israel and the  EU. There are many areas of entrepreneurship and  innovation policy in which Israel and the EU havea lot to offer, and where cooperation in joint projects and business and innovation networks will create a win-win situation. In today’s world the key to success is not isolation but cooperation."

 

Growth in water

 

NEWTech – Novel Efficient Water Technologies – is a new government program launched at WATEC 2007 to promote the
Israeli water technology sector. Oded Distel, Director of Israel NEWTech, has forecast water technology industry exports to jump an unprecedented 28 percent in 2007 from the previous year. According to Distel, this sector will become a main engine of Israel’s growth in the coming years. WATEC 2007 welcomed 100 business delegations and 2,000 visitors. At the closing session, Israel’s President, Shimon Peres, discussed the Red Sea/Dead Sea conduit, a proposed joint project for Jordan, the Palestinian Authority and Israel that could provide a new peace channel for the Middle East.

 

Cause for optimism

 

Attending WATEC 2007, the Prime Minister’s Conference, and the Cleantech and Go4Europe conferences on my recent
visit to Israel and seeing the encouraging participation of foreign business people has given me strong hope for the future. The buoyant foreign interest was in stark contrast to the paltry foreign attendance at other Israeli conferences that took place soon after the burst of the high-tech bubble and during the Intifada days. While listening to the news occasionally causes apprehension, the present situation gives me cause for guarded optimism that Israel is solidifying its position as a leading technology nation.

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17 août 2011 3 17 /08 /août /2011 08:07

 

Published by IVC J - SEPTEMBER 2007

 

Charlotte Gutman, founder and managing director of CGP Europe SA, examines the impact of the Internet on the public relations business.

 

A web site is like a business card. If you don’t have one, you don’t exist. SEO, blogs, vlogs, glogs, wires, webinars, webmarketing, customized e-newsletters are new terms that subtly entered the PR profession. If you don’t consider them in your daily business life, you are missing something, but you will never know exactly what it was.

 

The PR profession, besides being part of a company’s success tools, has a code of ethics (Code of Athens, 1965) where words like objectivity, truth, respect of human rights, dialogue, honesty, integrity and non-manipulative processes are the basis on which we build customized strategies to address targeted audiences such as editors, analysts, consultants, research institutions, trade associations, universities, test laboratories, congress and trade show organizers and more.

 

Are all blogs respecting the PR Code of Ethics?

 

Blogs (weblogs) are successful. A new blog is  created every two seconds, and a new video is  put on YouTube even faster. Talking about  speed, how much time do you allocate to  reading on the computer? Some blogs are even  getting more attention than established media.  This trend shows that people want to communicate  on points of interest. However, as there is  no control of ethics, there is an amazing number  of splogs (spam–blogs), and a lot of contradictory  information out there. Blogs are a global  trend today. Will they be an efficient business  tool tomorrow? 

 

We are witnessing a reduction in printed media  in order to leave budgets for new online publications.  In Europe, however, there is still more  printed media than online media. In PR, both are  on the priority list, along with radio and TV  programs/news. The Jupiter Research survey,  covered in the Financial Times, shows Internet  consumption has doubled from two to four hours  per week in the last two years, but is not cannibalizing  print and TV. 

 

Are we heading towards a society with a huge  gap dividing people connected to the Internet and  those not? This issue has been undergoing research  for many years. 

 

The word vlog (video–weblog) first appeared  in Europe when Jose Manuel Barroso, President of  the EU commission, introduced it to the European  Union in order to have interactive conversations  with viewers. 

 

The word glog (magazine-weblog) designates  a technology enabling anyone to create their own  digital magazine, demonstrating the vision of  several companies that have claimed that the  mobile phone will be the remote control for any  media communication. Imagine a time when  sending SMSs during the day will systematically  build up your customized magazine, which you  will then discover in the evening at home on  your PC. 

 

Search Engine Optimization or SEO is a new  profession. We can’t make it without SEO professionals  who can position any company at the top  of search engines results. It is especially gratifying  to see your company coming up first or second  when looking for your key words. 

 

Technologies exist to pave the way for the  evolution of communication. Between the existence  of technologies and the use of it by millions  of people relevant to your company, the road is  called public relations.

 

The press release remains the center of PR activity

 

Ten years ago, PR agencies organized traditional  activities, such as copywriting a press  release, support at trade shows, a press  conference, a European press tour, an exclusive  success story. Today, PR agencies are still doing  the same work, but now have new means to  inform targeted audiences via the Internet: search  engines, blogs, vlogs, glogs, wires, e-newsletters  and webinars. 

 

Europeans still like the phone call and are  answering it, even returning it! 

 

Europeans are not yet picking up on the  webinar press conference but prefer one-to-one  interviews by phone or face-to-face meetings.  Europeans may decide to allocate time to surf on  blogs, vlogs and glogs, but there is no doubt that  the production of paper is increasing. 

 

We are going through a social move. Will  people still be able to talk on the phone and  write/post a letter? Aren’t we all selecting the  information we want to see, hear and read? Is it so  much of a change after all? We know what we are  looking for and thanks to the Internet we can find  the way to reach it faster than ever. Does it mean  a brand awareness can be created overnight? No,  you still will need the traditional way of (medium  & long-term) public relations to help you and  your company.

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16 août 2011 2 16 /08 /août /2011 14:49

  Written in 2007 and still actual

 

Why are Israeli companies number 2 on the Nasdaq since September 2005?

 

Forty years organised support of potential entrepreneurs

 

This is no coincidence. For more than forty years, the Office of the Chief Scientist (OCS) at the Ministry of Industry and Trade analyses about two thousand business plans every year submitted by potential entrepreneurs who had an original idea and, in some cases, registered it.

 

With an annual budget of $300 million, the OCS supports about thousand R&D projects undertaken by 500 companies with grants of up to 50% of R&D expenditure. If a company is successful, it will pay royalties to the OCS; if it fails, there is absolutely no financial obligation and the entrepreneur can even try again with a new project.

 

The fields covered by the OCS are split as follows: Electronics/Communication 19%, Software 15%, Medical devices 23%, Biotechnology 19%, Agriculture and environment 11%, other 13%.

 

More than twenty incubators, private and public exist in Israel.

 

Key factors in Israel’s worldwide business success

 

Israel, number 1 with worldwide R&D investment rate -- 4,8% of GDP

 

Israel, number 1 in submitting patents per capita.

 

Israel, number 1 by proportion of scientists -- 140 per 10,000 citizens (85 for USA and 60 for Germany).

 

Israel, number 1 with 25% of its active population involved in technical professions.

 

Israel, number 1 with highest penetration of computers and mobile phones per citizen.

 

Israel, number 1 with the highest number of start-ups in proportion to its population.

 

Israel, number 1 with active high level women, and people over 55.

 

Israel, number 1 with the production of scientific papers per capita: 109 per 10,000.


eei1.jpg

Source: Invest in Israel where breakthroughs happen brochure, 2006

 

Local and foreign investors interested in Israeli companies

 

Despite a war in July 2006, Israel ended the year with a 5.1% increase in its economic growth rate and the business sector product grew by 6.4 percent, a situation never seen anywhere.

 

More and more foreign investors wish to participate in the Israeli success story: the legendary US investor Warren Buffett invested $4 billion in Iscar, an Israeli company founded by Stef Wertheimer who for the last forty years has been the world’s leading innovator in metal cutting tools and techniques for machining. Wertheimer promotes the idea of economic development by establishing industrial parks which encourage new businesses. He built Tefen Industrial Park in the north of Israel as a working model of this idea.

 

Google, Yahoo, AOL, Motorola, Siemens, Intel, Microsoft and many more have benefited from the skill and expertise of Israeli engineers for the discovery of many technologies that contributed to their successes worldwide: e.g. the technology for the AOL Instant Messenger ICQ was developed in 1996 by four young Israelis from Mirabilis, the Pentium MMX Chip technology was designed by Intel in Israel. Many more stories are available on www.investinisrael.com.

 

 

Chart 1: Capital Raised by Israeli High-Tech Companies ($m)


eei2.jpg

 

 

 

ISERD = Israel Europe R&D

 

ORCKIT Communications a pioneer in ADSL was approached by Italtel (Telecom Italia) in 1994 when Israel became the first non-European country to be associated to the EU’s Framework Programme for Research and Technological Development (RTD) enabling R&D cooperation between EU and Israeli companies/academics on specific projects. Israel also participated in the Second Agreement for Scientific and Technical Cooperation (1999-2002). An agreement was signed in 2003 associating Israel to the 6thFramework Programme (FP6).

 

ISERD is part of the Office of the Chief Scientist and makes a contribution to the European Commission. The amount that is paid back is dependent on the joint projects finalised during the Framework Programme.

 

 

The FRAMEWORK PROGRAMME (FP) represents an investment for the state of Israel: 5th FP (1999-2002) = 154 million euros for a return of 167 million euro; 6th FP = 191 million euros for a return of 204 millions after four years (2003-2007). To date, the FPs registered 2,200 Israeli projects either with universities or enterprises. Tenders were launched in May 2007 for the 7th FP which will last seven years. The investment from Israel is estimated at 50-60 millions per year during the first three years”says Marcel Shaton, General Manager - national coordinator of ISERD.

 

 

 

 

The educational system encourages R&D and business efficiency

 

The International Institute for Management Development(IMD) ranked Israel 4th in the world for labour skills, ahead of most European countries. The IMD has rated Israel’s computer science productivity and quality amongst the top five nations. Additional areas of excellence include economics, business mathematics, psychology, psychiatry and biology.

 

Israel counts five major universities of worldwide reputation: Technion in Haifa, Hebrew University in Jerusalem, Ben Gurion University in Beersheva, Tel Aviv University and the Weizmann Institute in Rehovot.

 

A private university is on the rise: the Interdisciplinary Center (IDC) in Herzliya.

 

Cooperation between academics and industries

 

The Weizmann Institute of Science is ranked third in the world for creation of revenues from transfers of technologies: $93 million in 2003. In 2004, Israel was ranked number 5 in the world for cooperation between industry and academia.

 

eei3.jpg

 

Source: Invest in Israel where breakthroughs happen brochure, 2006

 

From military defence to civil applications

 

Shimon Peres, now president of the State of Israel, often said that because Israel is such a small country coping with ongoing survival threat, the only asset it could develop was their brain power the results of which had to be exported.

 

Most of the hi-tech civilian applications resulted from knowledge developed for the army aimed at the defence of the country. Israel is today also recognised as a technological leader in the development of security products in all kinds of fields such as: fences, alarms, bodyguards, monitoring systems, software, and more.

 

Our ongoing research on the VC investments in Israeli companies shows an amazing interest in our abilities to build successful companies” says Guy Holtzman, General Manager of IVC Research Center.

 

No wonder Israeli companies are number 2 on the Nasdaqsince September 2005.

 

Charlotte Gutman

Founder & Managing Director

CGP Europe SA

European Public Relations

www.cgpeurope.com

Charlotte Gutman has been promoting Israeli High Tech companies in Europe since 1984

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Présentation

  • : Let's Freedom of speech win over brainwash. Vive la liberté d'expression ! Puisse-t-elle vaincre la manipulation des esprits.
  • : Contribute to reduce the immense gap between the reality of Israel/Israelis and the biased image out there. Contribuer à réduire le fossé énorme entre la réalité et l'image biaisée d'Israël et des Israéliens.
  • Contact

L'éthique professionnelle / Professional ethics

Je suis ravie de rejoindre le monde des blogueurs. Vous y trouverez non seulement mes articles parus en français et en anglais mais aussi des liens ou articles d'intérêt général. Journaliste de formation et attachée de presse au niveau européen, je suis soucieuse du respect de l'éthique de ces deux professions.

 

I am happy to join the world of bloggers. You will not only find my articles published in French and English but also links or articles of general interest. Journalist by education and European press attache, I am very concerned about the respect of ethical rules of those two professions.

 

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